Objective
I’m a creative solutions expert looking to launch a successful career in Product Management by applying industry knowledge to steer products from research to launch and sustain growth thereafter.
consulting
Lubrizol - A Berkshire hathaway Company
January 2019 - May 2019
Developed a go-to-market strategy by designing a customer lifecycle model that interfaces with the segmented targeted audience from acquisition to retention. Defined the vision for scaling marketing function by matching processes and resources to growth of the business to launch a $100M project.
Hoamsy - A mobile-based roommate matching tech-startup
September 2019 - March 2020
As Head of Product took lead on branding, positioning, messaging, and brand assets required for launching the first MVP. Created channel strategies for on-site, email, and social media to drive online traffic that led to scaled growth in user engagement by 300% and monthly user growth by 65%.
Experience
Banana brandworks Pvt. Ltd., Group Account Manager
January 2015 - January 2018
Proven leadership of 3 cross functional teams to facilitate award-winning marketing campaigns with the ability to impact outcomes in fast-paced highly matrixed environment
Tactical execution of product direction by partnering with product, sales, engineering and support teams of 3 Forbes 100 Companies
Conceptualized multiple product launches for Michelin resulting in 13% increased national sales and further influencing their global marketing program for international markets
Spearheaded product marketing strategy for a national newspaper resulting in 11% growth in subscription with 45% attributed to new customers
Owned the analysis, reporting and optimization of marketing channels, developed best practices for triggering acquisition, engagement and retention increasing key account revenues by 20% YoY
–
Fusilli Reasons, Co-FOunder
April 2013 - January 2015
Drove creation of marketing creative and copy, served as an internal thought leader and go-to for marketing content that led to average channel order increase by 35% MoM
Established key performance indicators for process improvements to boost efficiency and routinely overshot monthly sales targets
Transformed Fusilli Reasons from a food truck to a 2400 sqft restaurant, running at 40% profit margins by creating a culture of collaboration and customer engagement
–
Innoviti Embedded Solutions Pvt. Ltd., Platform Operations
April 2011 - March 2012
Facilitated consumer marketing and Incentive Programs for POS deployment across India for multi-outlet retail brands and SMB, avoiding potential revenue loss and reducing monthly churn by 36%
Implemented successful small business growth, improving transaction size by 40% through effective credit distribution, influence higher point redemption and incremental adoption of B2B software interface through A/B testing
Achieved 85% planned market acquisitions and activation of SMB by providing qualitative analysis of customer data to senior management
–
aiesec chennai chapter, vice-President Business Development
February 2010 - February 2011
Lead a team of 10 very diverse individuals and overshot the quarterly targets every time. The work involved setting up interviews with companies offering them quality staffing solutions with a twist. Was able to meet ends in a challenging environment.
Youth to Business™ 2010, a networking forum organized by AIESEC, Chennai saw its magnum-opus in the year 2010. I was responsible for bringing in 4.7 lakhs worth partnerships from companies from various sectors which made the event a big success complete with theGovernor of Tamil Nadu as the Chief Guest.
INDUSTRY FUNCTIONS
Product Management
Product Design & Development
Service Design
Platform Operations
Design Thinking Sprints
Project Management
Experience Design
SKILLS
Strategic Problem Solving
Excellent Written & Verbal Communication
Effective Interpersonal Communication
Adaptability & Flexibility
Time Management
Cultural Intelligence
Creative Presentations
R, Tableau, SAS, MS Office
Digital Marketing
Google Analytics Certified
Interest
Photography
Ultimate Frisbee
Soccer
Fitness - Movement Patterns
Coffee Brewing
Emerging Technologies
Alternate Mobility
Film - Making
Design & Design Thinking
Education
Babson Graduate School, Wellesley
Masters of Business Administration
Graduated May 2020
Loyola College, Chennai
B.COM Corporate Secretaryship
Graduated May 2011
Chettinad Vidyashram, Chennai
Secondary Education
Graduated May 2008